Summer Special - Mocha Orange Chill.

June 27, 2016

China's fashion apparel company Shanghai La Chapelle Fashion Co., Ltd. (La Chapelle), through its wholly owned subsidiary, LaCha Fashion 1 Limited, has invested $3.75 million in TNPI HK Co. Limited (TNPI), which owns the franchise in South Korea and China (including Hong Kong) of the renowned Italian coffee brand Segafredo.

The investment will give La Chapelle 20.75 percent of TNPI and launch the cooperation between the two companies, whose joint objective is to expand the coffee brand in China.

Under the plan, La Chapelle said the partners will open Segafredo coffee shops within its apparel stores, combining the leisure elements of tasty food with trendy items and lifestyle products. The two companies believe that the seats, food and drinks available in an apparel store can lengthen shoppers' stay, with a greater opportunity to have a deeper understanding of the brand.

Segafredo provides light food items and beverages including coffee, juices, soft drinks, desserts, western light meals, red wine and cocktails. All its coffee shops in China import the coffee beans from Italy to ensure the best quality of ingredients while he cheesecake sold in the shops are provided by The Cheesecake Factory.

"The need to consolidate industry resources is pressing along with the more intense market competition. Apparel retailers must capture the first-mover advantage and expand market share by enhancing the shopping experience and adding value to the products in order to stand out among the competition," explained Wang Yong, Executive Vice President of La Chapelle, in a media statement.

He added that La Chapelle's branded lifestyle stores targets the growing middle class demographic segment and rising per capita disposable income in China.

"We believe the investment in Segafredo will generate synergies for the Group's overall business and facilitate our long-term rapid growth and can substantially improve the Group's revenue."

La Chapelle also announced last week its investment in the Hong Kong lifestore brand tanni, which it said could enrich its mid-range to high-end product mix and accelerate the development of its multi-brand strategy.

The group currently owns 10 brands, namely La Chapelle, Puella, UlifeStyle, 7m, Candie's, La Babité, Vougeek, Pote, MARC ECKŌ, La Chapelle Kids; and 6 brands that the Group has invested in, including OTHERMIX, OTHERCRAZY JACK WALK, O.T.R, SiaStella and tanni.

Summer Special - Mocha Orange Chill.

June 20, 2016

Chill out with the refreshing flavors of orange and rich silky chocolate.


Dec 08, 2015

From the Segafredo Family, we wish you and your loved ones peace, good health and happiness. Happy Holidays!


Oct 09, 2015

Segafredo Zanetti is proud to introduce our new coffee system for households, "THE ESPRESSO 1". Now you can enjoy our coffee in the comfort of your home.


Oct 09, 2015

Segafredo Cafes welcome this Fall with our traditional and delicious Pumpkin Pie Latte & Frappé now available in our locations.

Taste the Summer with “SEGAFREDO VICE”

Jul 07, 2015

Taste the Summer and feel the Miami vibe with the new drink special from Segafredo Cafes USA “SEGAFREDO VICE” Delicious and refreshing Espresso Piña Colada now available in our locations.
Please visit us @:


May 14, 2015

Massimo Zanetti Beverage USA would like to announce the recent opening of a new Segafredo Restaurant and Café in Pembroke Pines, Florida. This brand new Segafredo is located in The Shops at Pembroke Gardens. The café and restaurant serves breakfast, lunch, and dinner, and also features soft DJ music as well as comfortable outdoor seating.

Café Hours: Monday-Sunday 7am-6pm Restaurant Hours: Monday-Sunday 11am-2am Happy Hour offered Monday-Friday 4-7pm

Address: 600 SW 145th Terrace Pembroke Pines, FL 33027, Pembroke Pines, Florida FL 33027 Phone: (954) 362-8779 Website:


March 27, 2015

The Italian Chamber of Commerce in Singapore (ICCS) has awarded Massimo Zanetti Beverage Group the 2014 Business Award for the best Italian investment to Singapore thanks to the acquisition ofBoncafe Group. The ICCS, represented by its President Federico Donato, yearly confers this prestigious award on companies and entrepreneurs who stand out for their fulfillment of important investments in Singapore.

The acquisition of Boncafe Group underlines the vibrant relationships between Italy and Singapore and the Italian entrepreneurship's interest in such a high-speed development area. It also represents a pride in the Italian community and Institutions in Singapore, declared President Donato. The ceremony was held Friday, March 20th at the Westin Hotel of Singapore. Christian Huber, Chief Executive Officer ofBoncafe International, received the award on behalf of Massimo Zanetti Beverage Group.

Fragolino Mocha Spring Special

March 20, 2015

To start this season with freshness and keep it cool all the way, Segafredo brings Fragolino Mocha! A frozen Strawberry Mochaccino, our new Spring Special!


March 10, 2015

"It's an Italian café by day and a sophisticated Espresso Lounge by night!"

Massimo Zanetti Beverage Usa Cafes, Inc. announces the opening of a new Segafredo Espresso Café in Orlando, Florida – the city also known as "The Theme Park Capital of the World".

As the most visited American city (57 million tourists a year, including 4.1 million international guests), Orlando's famous attractions form the backbone of its tourism industry but the city is also one of the busiest American cities for conferences and conventions.

This brand new Segafredo Zanetti Espresso Café is located at Mills Park Gallery, Orlando’s leading-edge location for shopping, dining and entertainment, centrally situated between Downtown Orlando and Winter Park. We’re within walking distance to hot spots and major cultural centers, like the Orlando Museum of Art and Orlando Repertory Theater.

The café has a breakfast, lunch and dinner menu, with items ranging from croissants and omelets to pastas and seafood. Opening hours: Mon - Thurs: 8.00 AM - 10.00 PM, Fri - Sat: 8.00 AM - 2.00 AM - Sun: 8.00 AM - 8.00 PM

MASSIMO ZANETTI BEVERAGE GROUP: A commercial partnership has been signed for the opening of 50 coffee boutiques in China.

February 18, 2015

Massimo Zanetti Beverage Group (MZB Group), the first private group in the global coffee market thanks to international brands such as Segafredo Zanetti (Italy), Chock full o'Nuts, Kauai and Hill Bros (USA) and Meira (Finland), today officially announced to have signed an important partnership with TNPI, an Asian group leader in the Food & Beverage sector, specialising in the retail market and coffee chain, in order to develop its own franchising coffee shops network.

Its subsidiary Segafredo Zanetti Espresso Worldwide, the brand through which MZB manages and franchises the coffee boutiques globally, has signed an agreement to develop more than 50 “Segafredo Zanetti Espresso café” in strategically relevant areas in China and Hong Kong.

The partnership project envisages the opening of more than 20 selling points by the end of 2015, to be expanded to more than 50 by the end of 2019, that will join more than the 15 existing boutiques in China and Hong Kong. The first phase will focus on the Beijing, Shanghai and Hong Kong areas, while the coffee shops located in the areas of Guangzhou, Shenzhen and other Chinese regions will be developed afterwards.

With over 330 stores plus the 70 branded Puccino's, Chock Cafès and BoncafèVino, Segafredo Zanetti Espresso Worldwide is the leading network in the management of the Italian styles traditional coffee houses franchising model – known as “Segafredo Zanetti Espresso cafés” -, with a direct presence in all the continents with three different types of franchising/licensing concepts. The partnership with TNPI represents the biggest agreement ever signed by Segafredo Zanetti Espresso with an international partner of its own network of franchising coffee shops.

“The decision to collaborate with a qualified partner, such as TNPI in the Chinese region, further confirms the intention of our Group to expand its presence in the Asian market, as already demonstrated through the recent acquisition of the Boncafè brand and the opening of our productive plant in Vietnam”, said Massimo Zanetti, President of MZB Group. “The coffee consumption in China is strongly increasing and it is expected to grow annually by 20%. In this context, the coffee chain market is particularly appreciated by a new clientele made of Chinese professionals and students, and it is slowly reaching the consumption level of instant coffee that distinguished this market” he added.

“We are satisfied to have come to an agreement with Massimo Zanetti Beverage Group for the development of a number of selling points located in important markets for us”, commented YK Kwon, Executive Chairman of TNPI. “The choice of such a historical brand, representative of the Italian lifestyle, is a guarantee not only for the company itself, but also for our current and future clients. We have an ambitious expansion plan that we reckon will support the penetration of the authentic Italian food & beverage culture in the Asian continent”.

The Massimo Zanetti Beverage Group is a holding company founded and chaired by Massimo Zanetti. It comprises a vast network of companies, which is undergoing continuous rapid growth on a global scale. The Massimo Zanetti Beverage Group is the first private coffee group in the world. It has a unique, fully integrated business plan thanks to the fact that it has direct control over the entire production chain. The Massimo Zanetti Beverage Group encompasses a number of well-known international brands, which are very popular with the biggest world distributors. Most of these are leading brands in their specific area or sector, offering a rich variety of high quality regional products, including coffee, tea, cocoa and spices.

New Opening TOKYO

June 30, 2014

One more Segafredo Espresso Café opens its doors to coffee lovers in Tokyo, Japan. This new Café was opened by Yokohama Warehouse Co., Ltd (also known as "Yokoso") on the base floor of their headquarters building, Yokoso Rainbow Tower, a landmark building of Tokyo bay area. Yokoso' Headquarter is adjacent to Tokyo Rainbow Bridge, one of the most famous bridges in Japan, and it is just 2 minutes' walk from Shibaurafuto Train Station, connecting Shibaurafuto with the central business area of Tokyo in just 15 minutes. Once again Segafredo Zanetti Café has been chosen among other competitors because of our stylish design and architecture, superb coffee and authentic delicious Italian foods and snacks. Stay tuned, coffee lovers have a lot to look forward to in the coming months!