Segafredo Worldide New Opening in Saudi Arabia

April 18, 2017

Another opening for Segafredo Zanetti Espresso, this time in Riyadh, capital, largest and most important city of Saudi Arabia. The new café was opened in cooperation with Tanami Retail and is the sixteenth in the Country.

It is strategically located at Jarir Bookstore Plaza, right opposite Al Imam Muhammad ibn Saud Islamic University, hosting 10 faculties and 24.000 students. With its 200 sqm plus a wide terrace, the new SEC daily welcomes many young people during their lesson breaks, and also shoppers from the two nearby hypermarkets.

The prime location together with Segafredo Zanetti’s excellence already made a great success out of it.

Saudi Arabia is a very important market for Segafredo Zanetti so we look forward to reporting new openings in the Kingdom, where people are real lovers of Segafredo coffee, representing the Excellence of the Italian lifestyle.